ABSOLUT x OCEAN SPRAY
Sarofsky, 2024
Kinetic Type
Absolut Vodka, known for its premium quality and iconic bottle design, has teamed up with Ocean Spray to introduce new vodka flavors. This collaboration merges Absolut's expertise with the natural essence of Ocean Spray's fruit juices, offering exciting options for cocktail enthusiasts.
The type animation is crafted to capture energy and excitement, seamlessly blending Absolut's classic script with a modern sans-serif font. Footage provided by Optimus
Client: Absolut Vodka
Executive Creative Director: Erin Sarofsky
Executive Producer: Steven Anderson
Creative Director: Stefan Draht
Producer: William Townsend
Animator: Nick Gardner