ABSOLUT x OCEAN SPRAY

Sarofsky, 2024
Client: Absolut Vodka

My role: Kinetic Type

Absolut Vodka, known for its premium quality and iconic bottle design, has teamed up with Ocean Spray to introduce new vodka flavors. This collaboration merges Absolut's expertise with the natural essence of Ocean Spray's fruit juices, offering exciting options for cocktail enthusiasts.

The type animation is crafted to capture energy and excitement, seamlessly blending Absolut's classic script with a modern sans-serif font. Footage provided by Optimus

Final Styleframes

Executive Creative Director: Erin Sarofsky

Executive Producer: Steven Anderson

Creative Director: Stefan Draht

Producer: William Townsend

Animator: Nick Gardner

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