MOUNTAIN HOUSE
Sarofsky, 2024
Animation | CompingComping | Animation | Look Development
Mountain House, born in the late 1960s, revolutionized outdoor dining with its freeze-dried meals.Today, they remain a go-to choice for outdoor excursions and emergency situations, known for its convenience, reliability and taste.
Mountain House aimed to embody the aesthetic of the 1960s TV show Daniel Boone. We developed a retro VHS approach with quick cuts, channeling the era's vibe. Collaborating with a skilled team, we composited images and animated scenes, effectively narrating the story of the tasty pouches merging seamlessly into the wilderness.
Client: Mountain House
Executive Creative Director: Erin Sarofsky
Executive Producer: Steven Anderson
Creative Director: Cat McCarthy
Producer: Dylan Ptak
Editor: Tom Pastorelle
Assistant Editor: Henry Smalstig
Animator: Nick Gardner
Animator: Daniel Geiszler
Animator: Nik Braatz
Animator: Davis Cameron Chu
Animator: Jared Willard
Animator: Chris Rodriguez
Animator: Andrew Eaton